Our extensive research shows that almost all students use flash cards to reinforce their understanding of core marketing concepts. To help you prepare flash cards that fit your specific study needs, MGMT provides three varieties of downloadable flash cards: (1) term only, (2) definition only, or (3) term and definition. Pick the style that works best for you! Each set of cards is formatted to fit the standard Avery business card template (10 cards per sheet). For the version for the term and definition you'll need to print on both sides.

select a chapter-term and definition Chapter 1

select a chapter-terms only Chapter 1

select a chapter-definition only Chapter 1

These key terms are also available as interactive flash cards allowing you to shuffle the deck, remove a card, view the term first or to view the definition first.

select a chapter-interactive flash cards Chapter 1